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Market segmentation : how to do it, how to profit from it

by McDonald, Malcolm. | Dunbar, Ian Published by : Elsevier/Butterworth-Heinemann ( Oxford ) Physical details: xxv, 465 p. : col.: ill. 25 cm. ISBN: 0750659815.

Subject(s): Market segmentation.

Year: 2004

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	University of Kisubi Library test Open shelves	658.802 MCD (Browse shelf (Opens below))	Available		26855

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Previous	658.802 KER Strategic marketing problems: cases and comments	658.802 MAR Marketing strategy : a decision-focused approach	658.802 MAR Marketing strategy : a decision-focused approach	658.802 MCD Market segmentation : how to do it, how to profit from it	658.802 RAN Business Marketing Strategy, Cases, Concepts and Applications	658.804 BRE Business - to business marketing	658.804 BRE Business - to business marketing	Next

Includes bibliographical references and index

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