Market segmentation : how to do it, how to profit from it (Record no. 6934)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00766nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20100630101559.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100630t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750659815 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | [3rd ed.]. |
| Classification number | 658.802 MCD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dunbar, Ian |
| 245 ## - TITLE STATEMENT | |
| Title | Market segmentation : how to do it, how to profit from it |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford |
| Name of publisher, distributor, etc | Elsevier/Butterworth-Heinemann |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 465 p. : col.: ill. |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market segmentation. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Kisubi Library | University of Kisubi Library | Open shelves | 30/06/2010 | Book aid international | 9 | 1 | 658.802 MCD | 26855 | 26/02/2016 | 15/02/2016 | 30/06/2010 | Book |