Market segmentation : how to do it, how to profit from it

by McDonald, Malcolm. | Dunbar, Ian Published by : Elsevier/Butterworth-Heinemann ( Oxford ) Physical details: xxv, 465 p. : col.: ill. 25 cm. ISBN: 0750659815.
Subject(s): Market segmentation.
Year: 2004
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Includes bibliographical references and index

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