University of Kisubi Library catalog › Details for: Advertising, Promotion and other aspects of inegrated marketing communications

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Advertising, Promotion and other aspects of inegrated marketing communications

by Shimp. Terence A. Published by : Thomson (Mason ) Physical details: xxiii, 629p. : ill., 28cm ISBN:0324408072.

Subject(s): Business communication

Year: 2007

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	University of Kisubi Library test Open shelves	658.82 SHI (Browse shelf (Opens below))	Available		21479
Book	University of Kisubi Library test Open shelves	658.82 SHI (Browse shelf (Opens below))	Available		16372

Total holds: 0

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Previous	658.812 LUC Customer Service : skills and concepts for success	658.812 SUC Successfull Service Operations Management	658.812 WAT The ten principles behind great customer experiences	658.82 SHI Advertising, Promotion and other aspects of inegrated marketing communications	658.82 SHI Advertising, Promotion and other aspects of inegrated marketing communications	658.827 BRO Brands and branding	658.827 DEC Creating powerful brands in consumer, service and industrial markets	Next

Includes index

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