University of Kisubi Library catalog

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Shimp. Terence A.

Advertising, Promotion and other aspects of inegrated marketing communications - 7th ed. - Thomson Mason 2007 - xxiii, 629p. : ill., 28cm

Includes index

ISBN: 0324408072

Subjects--Topical Terms:
Business communication

Dewey Class. No.: 658.82 SHI

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