Advertising, Promotion and other aspects of inegrated marketing communications (Record no. 3119)
| 000 -LEADER | |
|---|---|
| fixed length control field | 007010000a22002050004500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324408072 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 SHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp. Terence A. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, Promotion and other aspects of inegrated marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Thomson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mason |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 629p. : ill., 28cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business communication |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Kisubi Library | University of Kisubi Library | Open shelves | 22/06/2009 | 1 | 658.82 SHI | 21479 | 28/11/2011 | 12/11/2011 | 22/06/2009 | Book | |||||
| University of Kisubi Library | University of Kisubi Library | Open shelves | 22/06/2009 | 658.82 SHI | 16372 | 22/06/2009 | 22/06/2009 | Book |