: Consumer behavior

by Schiffman, Leon G. Published by : Pearson Prentice Hall, (Upper Saddle River, NJ :) Physical details: xxiv, 587, [67] p. : col. ill. ; 27 cm. ISBN: 0130673358.
Subject(s): Consumer behavior. | Motivation research (Marketing)
Year: 2004
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Includes bibliographical references and indexes.

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