Schiffman, Leon G.
Consumer behavior - 8th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2004. - xxiv, 587, [67] p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
0130673358
Consumer behavior.
Motivation research (Marketing)
658.8342 SCH
Consumer behavior - 8th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2004. - xxiv, 587, [67] p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
0130673358
Consumer behavior.
Motivation research (Marketing)
658.8342 SCH