University of Kisubi Library catalog › Details for: Consumer behaviour

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Consumer behaviour

by Wright, Ray Published by : Jennifer Pegg (London) Physical details: xv, 512p. 25cm ISBN:1844801381.

Subject(s): Motivation research (marketing) | Marketing | Consumer behavior

Year: 2006

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Item type	Current library	Call number	Status	Barcode
Book	University of Kisubi Library test Reserve	658.8343 WRI (Browse shelf (Opens below))	Available	24608
Book	University of Kisubi Library test Reserve	658.8343 WRI (Browse shelf (Opens below))	Available	24709
Book	University of Kisubi Library test Reserve	658.8343 WRI (Browse shelf (Opens below))	Available	24708

Total holds: 0

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Previous	658.802 FIL Marketing communication: engagement, strategies and practice	658.802 FIL Marketing communication: engagement, strategies and practice	658.802 WOO Essential guide to Marketing planning	658.8343 WRI Consumer behaviour	658.8343 WRI Consumer behaviour	658.8343 WRI Consumer behaviour	658.84 DAV E-Commerce basics: technology foundations and E-Business applications	Next

Includes index

Motivation

Personality, attitude, learning, perception

Psychographics

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