Consumer behaviour

by Wright, Ray Published by : Jennifer Pegg (London) Physical details: xv, 512p. 25cm ISBN:1844801381.
Subject(s): Motivation research (marketing) | Marketing | Consumer behavior
Year: 2006
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Book Book University of Kisubi Library

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Reserve 		658.8343 WRI (Browse shelf (Opens below)) Available 24608
Book Book University of Kisubi Library

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Reserve 		658.8343 WRI (Browse shelf (Opens below)) Available 24709
Book Book University of Kisubi Library

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Reserve 		658.8343 WRI (Browse shelf (Opens below)) Available 24708
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Includes index

Motivation

Personality, attitude, learning, perception

Psychographics

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