TY  - BOOK
AU  - McDonald, Malcolm.
AU  -  Dunbar, Ian
TI  - Market segmentation : how to do it, how to profit from it
SN  -  0750659815
U1  - 658.802 MCD  [3rd ed.].
PY  - 2004///
CY  -  Oxford 
PB  -  Elsevier/Butterworth-Heinemann
KW  - Market segmentation
N1  - Includes bibliographical references and index
ER  -