TY  - BOOK
AU  - 	 Hair, Joseph F.
AU  - 	 Bush, Robert P. 
AU  - 		Ortinau, David J.
TI  - Marketing research : within a changing information environment
SN  - 0072830875
U1  - 658.83 HAI 
CY  - 	Boston, Mass. : McGraw-Hill/Irwin, c2006.
KW  - 	 Marketing research
N1  - ncludes bibliographical references (p. 669-677) and indexes
ER  -