TY  - BOOK
AU  - 	 Schiffman, Leon G.
TI  - : 	 Consumer behavior
SN  - 	 0130673358
U1  - 658.8342 SCH 
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  -  Pearson Prentice Hall, 
KW  - 	 Consumer behavior.
KW  - 	Motivation research (Marketing)
N1  - Includes bibliographical references and indexes
ER  -