Consumer behaviour: a European perspective

by Solomon, Michael
Additional authors: Bamossy, Gary J. | Askegaard, Soren T. | Hogg, Margaret K.
Published by : Pearson (Harlow) Physical details: xxviii;672p.;ill some col 27cm ISBN:978-0-77272-9.
Subject(s): Motivation research-marketing | Marketing | Consumer behaviour
Year: 2013
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Book Book University of Kisubi Library

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Includes index

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