Strategic management : Formulation, implementation, and control

by Pearce, John A. II | Robinson, Richard, B.
Additional authors: Robinson, Richard, B.
Edition statement:12th ed. Published by : McGraw-Hill (Boston) Physical details: xxi; 404p, 30-19 26cm ISBN:007 128950 4 .
Subject(s): Strategic planning
Year: 2011
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Includes index

Strategic management

Company mission, vision and purpose

Business ethics

Business analysis

Business strategy

Organisational structure

Leadership and culture

Innovation and entrepreneurship

Internal analysis, SWOT analysis

Internal analysis

Global firms and markets

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