University of Kisubi Library catalog › Details for: Creating powerful brands in consumer, service and industrial markets

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Creating powerful brands in consumer, service and industrial markets

by De Chernatony, L. (Leslie) | McDonald, Malcolm. Published by : Elsevier/Butterworth-Heinemann (Oxford ) Physical details: xvii, 467 p. : ill. 24 cm. ISBN:0750659807.

Subject(s): Brand name products -- Planning. | Branding (marketing)

Year: 2003

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	University of Kisubi Library test Open shelves	658.827 DEC (Browse shelf (Opens below))	Checked out	30/04/2024	26853

Total holds: 0

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Previous	658.82 SHI Advertising, Promotion and other aspects of inegrated marketing communications	658.82 SHI Advertising, Promotion and other aspects of inegrated marketing communications	658.827 BRO Brands and branding	658.827 DEC Creating powerful brands in consumer, service and industrial markets	658.83 HAI Marketing research : within a changing information environment	658.83 HAI Marketing research : within a changing information environment	658.83 HAI Marketing research : within a changing information environment	Next

Includes bibliographical references and index

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