Strategy : winning in the market place : core concepts, analytical tools, cases

by Thompson, Arthur A.
Additional authors: Gamble, John (John E) | Strickland, A.J. (Alonzo J.)
Published by : McGraw-Hill (Boston) Physical details: xxxii, 613p. : ill. ;25cm ISBN:0-07-284770-0; 0-07-121514-x.
Subject(s): Strategic planning | Strategic planning-Case studies
Year: 2004
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Book Book University of Kisubi Library

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Includes index

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